Cookie Policy

This Cookie Policy explains how PriceSense ("Company", "we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our website at pricesense.in ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, PriceSense) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics and other purposes. This is described in more detail below.

Types of cookies we use

• Essential website cookies: These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
• Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
• Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you. We use analytics platforms such as PostHog to capture information about your browsing patterns, device information, and how you interact with our website.
• Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. Our advertising partners may set cookies when you view or interact with their ads on our site.
• Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Website through third party social networking and other websites. These cookies may also be used for advertising purposes too.
• Affiliate marketing cookies: These cookies are used to track visits from our website to affiliate partner websites. They are used to determine when a referral leads to a successful transaction, allowing us to earn commissions.
• AI and personalization cookies: These cookies help our AI systems provide personalized experiences, including product recommendations and price predictions tailored to your interests and browsing history.

Specific cookies we use

Below is a list of the main cookies and similar technologies we use on our website:

Analytics

• PostHog: We use PostHog to understand how users interact with our website, identify usability issues, and improve our service. PostHog sets cookies to identify unique visitors and track session information.
• Google Analytics: We use Google Analytics cookies to collect information about how visitors use our website. These cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come from, and the pages they visited.

Advertising

• Google Ads: These cookies are used to make advertising more engaging to users and more valuable to publishers and advertisers.
• Facebook Pixel: These cookies track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our website.

Functionality

• User preferences: These cookies remember choices you make, such as the currency you prefer or your search filters, to provide a more personalized experience.
• Authentication: These cookies help us identify you when you're logged in so we can show you appropriate content and features.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

Do you use web beacons or other tracking technologies?

In addition to cookies, we may use other similar technologies like web beacons (sometimes called "tracking pixels" or "clear gifs") to track user behavior and collect data about site visits. Web beacons are tiny graphics files containing a unique identifier that enable us to recognize when someone has visited our Website or opened an email that we have sent them.

These technologies allow us to count users who have visited certain pages, measure the effectiveness of advertising campaigns, and help us understand how visitors interact with our website. They also allow our analytics tools and advertising partners to better understand your behavior across sites.

How do we use information collected through cookies?

Information collected through cookies and similar technologies is used in various ways, including:

• Remembering your preferences and settings
• Understanding how you use our website
• Tracking the effectiveness of our marketing campaigns
• Improving our website and services
• Personalizing your experience with relevant content
• Providing you with targeted advertisements
• Detecting and preventing fraud or abuse
• Training and improving our AI systems to provide better recommendations

Changes to this Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us using the details on our Contact page.