Privacy Policy

PriceSense ("us", "we", or "our") operates the pricesense.in website (the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

• Email address (for price alerts and account features)
• First name and last name (optional, for personalization)
• Cookies and Usage Data

Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Please refer to our Cookie Policy for more details.

Use of Data

PriceSense uses the collected data for various purposes:

• To provide and maintain the Service
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service when you choose to do so (e.g., setting price alerts)
• To provide customer care and support
• To provide analysis or valuable information so that we can improve the Service
• To monitor the usage of the Service
• To detect, prevent and address technical issues
• To personalize your experience and deliver content relevant to your interests
• To measure the effectiveness of our marketing campaigns
• To serve relevant advertisements to you based on your interests and browsing behavior

Analytics and Tracking

We use analytics services to track and analyze usage of our website. These services may collect information about your behavior and preferences to help us improve the user experience, fix technical issues, and develop new features. The analytics providers we use include:

• PostHog - For website analytics, user behavior tracking, and error monitoring
• Google Analytics - For website traffic analysis and audience insights

These analytics providers may collect data including your IP address, browser type, operating system, referring pages, pages visited, time spent on pages, and conversion events.

Advertising

Our website displays advertisements which may be targeted based on your interests and browsing behavior. We work with third-party advertising companies who may collect and use information about your visits to our website and other websites to provide advertisements that may be of interest to you.

These advertising partners may use cookies, web beacons, and similar technologies to collect information about your use of our website and other websites to provide relevant advertisements. They may also use these technologies to measure the effectiveness of advertisements and to personalize the advertising content you see.

You can opt out of interest-based advertising by visiting the following websites:

• Digital Advertising Alliance
• Network Advertising Initiative

Artificial Intelligence

We use artificial intelligence (AI) technologies to enhance our services and improve your experience. Our AI systems may:

• Analyze product data to identify patterns and trends
• Generate product comparisons and price predictions
• Personalize content and recommendations based on your preferences and behavior
• Summarize product reviews and provide insights
• Categorize products and identify similar items

To improve our AI functionality, we may use data collected through your interactions with our service. This data is used in aggregated or anonymized form whenever possible. You may opt out of AI-powered features by contacting us, though this may limit the functionality of some services.

Affiliate Marketing

Our website contains affiliate links to products on various e-commerce platforms. When you click on an affiliate link and make a purchase, we may receive a commission from the retailer. These affiliate relationships do not affect the price you pay for products.

To track affiliate referrals, retailers may use cookies or similar technologies that allow them to attribute your purchase to our referral. These cookies are set by the retailers, not by PriceSense, and are subject to the respective retailer's privacy policy.

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside India and choose to provide information to us, please note that we transfer the data, including Personal Data, to India and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

PriceSense will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements

PriceSense may disclose your Personal Data in the good faith belief that such action is necessary to:

• To comply with a legal obligation
• To protect and defend the rights or property of PriceSense
• To prevent or investigate possible wrongdoing in connection with the Service
• To protect the personal safety of users of the Service or the public
• To protect against legal liability

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. (e.g., Supabase for database and authentication, Vercel for hosting, ScrapingAnt for web scraping, PostHog for analytics).

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal information, such as:

• The right to access information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information
• The right to object to processing of your information
• The right to data portability
• The right to withdraw consent

To exercise any of these rights, please contact us using the information provided at the end of this policy.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us via the details on our Contact page.