Marketing Management, 17th Edition
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₹897₹1,180
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This is the 17th edition of the Marketing Management textbook, a comprehensive resource for students and professionals seeking to understand and apply marketing principles. It provides a detailed exploration of various marketing concepts and strategies. The book is designed to cover a wide range of topics, from foundational theories to contemporary practices. It’s a valuable tool for anyone looking to enhance their marketing knowledge and skills.
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Key Features & Considerations
- 17th Edition: Updated with the latest marketing trends and research.
- Comprehensive Coverage: Covers a broad spectrum of marketing topics.
- Suitable for Students and Professionals: Designed for both academic and practical application.
- Pearson Publication: A trusted resource from a leading educational publisher.
